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Partnerships

ATTN: and the Obama Foundation Join Forces to Engage Audiences on the Importance of Civic Innovation

ATTN: and the Obama Foundation are excited to announce that they are joining forces on a new storytelling mission to engage a generation of audiences on the importance of civic innovation and leadership. As part of this new collaborative effort, ATTN: has created a documentary-style series to highlight the work...
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Company

ATTN: Hires Dee Robertson, New Executive Creative Director, to Lead Up Brand Studio

Today, ATTN: is excited to announce that Dee Robertson is joining the team as Executive Creative Director. In this new role, Dee will head up ATTN:’s brand studio and creative department, leading the team’s efforts to continue creating premium, forward-thinking branded content for some of the biggest brand partners in...
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Editorial

President Barack Obama Partners with ATTN: to Tackle Seven Common Excuses for Not Voting

ATTN: is excited to release a new video, just in time for the 2018 Midterm Elections, featuring former President Barack Obama that tackles seven commonly made excuses for not voting. In the ATTN: exclusive, President Obama takes his Get Out the Vote message directly to social media audiences by mythbusting...
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Company

ATTN: Closes Investment from Evolution Media

TPG Growth and The Rise Fund’s Bill McGlashan Joins ATTN:'s Board ATTN: is pleased to announce today that it has closed a new investment to expand overall growth as well as the company's original programming slate. The $15 million, Series C investment comes from Evolution Media, an investment company...
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Editorial

ATTN: Launches New IGTV Series with Vice President Joe Biden

ATTN: is excited to announce a new, original series that will air exclusively on IGTV titled “Here’s the Deal” with Joe Biden. The 10-episode series, produced by ATTN: and hosted by former Vice President Joe Biden, will cover a wide range of issues facing the country from the perspective of...
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Company

ATTN: Welcomes Jessie Surovell as New Head of Television Development

Today, ATTN: is excited to announce that Jessie Surovell is joining the team as the new Head of Television Development. Jessie will head up ATTN:’s television and originals development department, overseeing the company’s original scripted and unscripted series for platforms, streaming services and television. “As ATTN: continues to develop more original,...
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Partnerships

Esurance and ATTN: Make this Monday “Surprisingly Painless” Across America 

Today, Esurance and ATTN: are surprising Americans in 10 cities with food trucks, glam squads, puppy parties and words of encouragement to make a Monday morning surprisingly painless. “Monday mornings can be a real pain, especially if you have a long commute, or are waiting in line at the DMV, so...
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Partnerships

ATTN: Launches First OTT Channel on Xumo

ATTN: is excited to announce that as of today, audiences can find an array of ATTN: original content, including some of our most popular series, on Xumo. As a part of ATTN:’s ongoing effort to meet our audience where they live, we are launching with our first OTT partner so...
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Partnerships

ATTN:’s Hit Series, "Your Food's Roots with Zooey Deschanel" Returning for Second Season

The 5-Episode Sophomore Season, Sponsored by Garden of Life, to be Released Early This Fall on Facebook Watch ATTN: is excited to announce that “Your Food’s Roots with Zooey Deschanel” is returning this Fall to Facebook Watch for a second season. The ATTN: original series focuses on connecting people with the...
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Partnerships

ATTN: Video with Adidas Most Viewed Piece of Branded Content on the Internet in 2018

With 21M Views, “Our Planet” Video Tops Brandtale Leaderboard ATTN:’s “Our Planet” video, made in partnership with adidas, currently sits on top of Brandtale’s leaderboard, making it the most viewed piece of branded content on the internet so far in 2018. After only two weeks, the video (seen below) has over...
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Partnerships

ATTN: Announces “Undivided ATTN:”, a New Show for Facebook Watch

ATTN:’s Weekly Explainer Show to be a Part of the First Slate of Facebook Funded News Shows for Watch ATTN: is excited to announce a new original show titled “Undivided ATTN:” that will premiere this summer in the new, dedicated news section of Facebook Watch. The weekly explainer show will break...
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Partnerships

Freeform, ABC News and ATTN: Announce ‘For Our Lives: Parkland’

‘FOR OUR LIVES: PARKLAND’, THE FIRST-EVER CO-PRODUCTION BETWEEN FREEFORM AND ABC NEWS’ ‘NIGHTLINE’, IN ASSOCIATION WITH ATTN:, TO PREMIERE MONDAY, APRIL 30 Telecast to Include Videos Created by Media Company ATTN: to Inform Viewers on Facts About Legislation, Activism and Policy On MONDAY, APRIL 30 (10:00 p.m. - 11:00 p.m. PT EDT), Freeform will...
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Partnerships

ATTN: Returning with Second Season of Hit Facebook Watch Series 'We Need to Talk'

ATTN: is thrilled to announce that our hit Facebook Watch series, We Need to Talk, has been renewed for a second season. The series, starring Nev Schulman (host of MTV’s Catfish) and his wife Laura Perlongo, tackles today’s modern relationship landscape. Season two of We Need to Talk is currently...
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Partnerships

ATTN: and Paramount Television to Bring Popular Web Series ‘America Versus' to Television

ATTN: and Paramount Television partner to bring the popular web series “America Versus” to television. The series will be hosted by Nev Schulman, ATTN: ambassador and the host of MTV's Catfish. ATTN: created this format editorially and has made 60 America Versus videos over 18 months, which have attracted nearly 800 million...
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Company

How Facebook’s Latest Announcement Will Reward Intentional Viewing

There have been many reactions to Facebook's latest announcement regarding its algorithm change.  But two things remain abundantly clear: 1) Facebook intends to show more posts from friends and family on its newsfeed.  2) Facebook wants to reward “intentional viewing” while deprioritizing the accidental or passive viewing of publisher content. This is good, because...
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Editorial

In Response To The Keaton Jones Video

On Sunday, ATTN: posted a video featuring a young boy named Keaton Jones talking about his experience of being bullied at school. The video included a powerful anti-bullying message that we believed would resonate with our audience. ATTN: believes that people should be accepted and validated regardless of how look, love...
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Editorial

In Response To The Keaton Jones Video

On Sunday, ATTN: posted a video featuring a young boy named Keaton Jones talking about his experience of being bullied at school. The video included a powerful anti-bullying message that we believed would resonate with our audience. ATTN: believes that people should be accepted and validated regardless of how look, love...
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Company

ATTN: Wins Shorty Social Good Award

Best in Television for "This is Everything: Gigi Gorgeous"   ATTN: is excited to announce that our Transgender Visibility Campaign, produced in partnership with YouTube Red, received the Best in Television Award at the Second Annual Shorty Social Good Awards last night in New York City.    Each year, millions participate in the Shortys...
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Company

ATTN: Debuts "Your Food's Roots with Zooey Deschanel" on Facebook Watch

The 5-episode original series will uncover the truth about foods we eat every day and will premiere on Facebook Watch on November 7. ATTN: is excited to premiere “Your Food’s Roots with Zooey Deschanel.” The original video series is produced by ATTN: in partnership with The Farm Project, an initiative founded...
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Company

ATTN: Receives Two Knotch Supernormal Awards at AdWeek

Best Use of User Generated Content (UGC) in Branded Content and Golden Gnome for Best Branded Content in the World The annual Knotch Supernormal Awards celebrating the best branded content in the world were announced today and ATTN: is thrilled to announce we took home two awards: The Knotch Supernormal Award...
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Company

ATTN: Debuts "Health Hacks" Starring Jessica Alba on Facebook Watch

The 10-episode original series will showcase tips and tricks on healthy living and will premiere on Facebook Watch on August 31st. ATTN: is excited to premiere “Health Hacks.” In the original series, actress, author and Founder of The Honest Company and Honest Beauty, Jessica Alba, will provide tips and tricks on...
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Company

ATTN: Debuts "We Need to Talk" Starring Nev Schulman and Laura Perlongo on Facebook Watch

The 10-episode original series tackling today’s modern dating landscape will premiere on Facebook Watch August 30th.   ATTN: is excited to premiere “We Need to Talk” at 12:01 AM ET on Wednesday, August 30. The original series stars Nev Schulman (host of MTV’s Catfish) and his wife Laura Perlongo. The couple, who...
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Company

ATTN: Launching New Series on Facebook

Series to Premiere on Newly Announced Facebook Watch  ATTN: is excited to announce two new, original series coming soon to Facebook Watch: “Health Hacks” starring Jessica Alba and “We Need to Talk” with Nev Schulman and Laura Perlongo.  Created for Facebook, these series are the first of several original productions ATTN: is launching on...
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Company

ABC News and Digital Media Company ATTN: Will Co-Produce Innovative Original Content Tailor-Made for Social Media Audiences

New Deal Marries ABC’s Award-Winning Journalism with ATTN:’s Unrivaled Expertise in Social Video Production ABC News, which receives nearly one billion video views per month and has doubled its video views year over year, and digital media company ATTN:, which receives over half a billion video views a month, have struck...
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Company

Spotlight on Rishi Singh - Head of Insights

Tell us a little bit about yourself. I have a Bachelors Degree in Computer Science from Cal Poly Pomona and an MBA from UC Irvine (marketing analytics focus). I started my career as a software engineer for Northrop Grumman and then made a move into content analytics working at AT&T U-verse...
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Insights

ATTN: Has its Best Day Ever on Facebook Video

ATTN: Videos Two Most Highly Engaged with Videos on all of Facebook Last Friday, ATTN: had its best day ever on Facebook video, with over 68 million views in a single day on ATTN:’s three Facebook pages. The ATTN: video below featuring former California Governor Arnold Schwarzenegger’s thoughts on President Trump’s...
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Company

Why I’m Joining ATTN: as a Senior Advisor

I’m thrilled today to announce my partnership with ATTN: as a senior advisor to their incredibly talented team.   When I left the White House earlier this year, I knew that I wanted to continue work on a number of issues about which I care passionately and have worked to advance throughout most...
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Company

Spotlight on Clare Stein - Director of Creative Strategy

Tell us a little bit about yourself. My first jobs were at bookstores in my NJ hometown and later at NYC’s iconic Strand. I fell in love with storytelling and also became great at ordering things alphabetically. I went on to study English and Creative Writing at Kenyon College in Ohio. After...
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Insights

ATTN: Insights Report: ATTN: Reaches 500 Million Monthly Video Views

ATTN: reached a major metric milestone in the month of April with over 500 million video views. The views came mainly from videos released on ATTN:’s three Facebook pages, as well as on our website and other social platforms like Instagram and Snapchat.  April also saw ATTN:'s best day ever on...
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Partnerships

ATTN: and REI Join Forces to Encourage the Online Community to #OptOutside

ATTN: agrees with REI that a life outdoors is a life well lived. Together, we are joining forces to encourage everyone, but especially the online community that spends so much time on screens, to get outside and experience the benefits of the outdoors. Beginning in April, ATTN:, who has frequently covered...
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Partnerships

ATTN: and HBO Present “The State of the Union Interview with Bill Maher"

Watch the full interview below.   ATTN: and HBO have partnered to release an exclusive, long-form interview with Bill Maher today titled “The State of the Union Interview with Bill Maher.” The interview is hosted by ATTN:’s Co-Founder and Editor- in-Chief Matthew Segal and is now available to watch on www.attn.com, HBO...
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Insights

ATTN: Insights Report: The Square Format

When thinking about our content strategy, we have always believed that meeting our audience where they live, primarily on social, is the key to our success. In order to optimize content for social media, we tailor our formats to ensure that they look and feel right for the platform on...
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Insights

ATTN: Has Its Best Day Ever on Facebook Video

ATTN:’s Facebook Pages Get Over 42 Million Views in a Single Day Yesterday, ATTN: had its best day ever on Facebook video, with over 42 million views combined from ATTN:’s two Facebook pages. The ATTN: video below on the state of New York making four-year college tuition-free received almost 40 million...
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Company

ATTN: Nominated for Webby Award - Best Social News and Information (Video)

The International Academy of Digital Arts and Sciences announced the nominees for the 21st Annual Webby Awards today and ATTN: is honored to have been selected as a nominee in the Social - News & Information (Video) category. The official listing can be seen here. “The Webby Awards are an amazing...
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Company

ATTN: Selected as a Shorty Awards Finalist

Best Use of Medium-Length Video and Best LGBTQ Community Engagement   The Ninth Annual Shorty Awards finalists were announced today and ATTN: is thrilled to be selected as a finalist in two categories: Best Use of Medium Length Video and Best LGBTQ Community Engagement. The 9th Annual Shorty Awards will be held April...
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Insights

ATTN: Video on Parental Leave Reaches 100 Million Views - What it Says About Millennial Attitudes Towards Parenting

Last fall, ATTN: wrote and produced a video starring Nev Schulman and his partner Laura Perlongo on the importance of parental leave (below). It quickly became one of the most viral videos of 2016 and sparked conversation about parental leave, driving more than 2.6M reactions and over 1.2M shares. This made...
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Editorial

ATTN: Launches First Podcast “Got Your Attention”

Featured on iTunes’ New and Noteworthy   ATTN: recently launched our first podcast, and we’re excited to now be featured on iTunes' New and Noteworthy section. “Got Your Attention” is a behind-the-scenes look at how ATTN: ideas come to life. Each week, Mike Vainisi, ATTN:'s Head of Editorial, and Sarah Gray, ATTN:'s...
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Partnerships

ATTN: Video with Match.com Number One on Brandtale

  ATTN:’s recent video, created in partnership with Match.com, currently sits in the number one spot on Brandtale’s leaderboard. The video (seen below) discusses how women are increasingly out-earning their partners and that successful women are perceived as attractive. With over 11 million views, this popular video incorporates Match.com statistics from their proprietary...
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Insights

ICYMI: ATTN: Ranks #1 in Average Views per Video for Fifth Month in a Row

In case you missed it, Tubular Labs released their January 2017 rankings yesterday, and ATTN:, once again, ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of almost 3 million, ATTN: ranks first amongst the Top...
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Editorial

ATTN: Has Its Best Month Ever on Facebook Live

ATTN: had its best month ever on Facebook Live in January with over 23 million views coming exclusively from Live videos. Video topics ranging from politics to the inauguration performed exceptionally well, as did Live videos done in partnership with Stream. ATTN: is the first publisher to democratize Facebook Live coverage...
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Insights

ICYMI: ATTN: Ranks #1 in Average Views per Video for Fourth Month in a Row

In case you missed it, Tubular Labs released their December 2016 rankings yesterday, and ATTN:, once again, ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of 3.4 million, ATTN: ranks first amongst the Top 50...
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Editorial

ATTN: Launches New Long-Form Series on YouTube called "Paying Attention"

ATTN: is launching a new, long-form video series today on YouTube called "Paying Attention". The series is hosted by ATTN:’s Co-Founder and Editor in Chief Matthew Segal. Each episode of "Paying Attention" will focus on an important issue and will feature prominent voices on that topic, ranging from politicians to...
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Insights

ICYMI: ATTN: Ranks #1 in Average Views per Video for Third Month in a Row

In case you missed it, Tubular Labs released their November 2016 rankings yesterday, and ATTN:, once again, ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of over 3 million, ATTN: ranks first amongst the Top...
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Company

ICYMI: ATTN: Named Best New Publisher on Social Media 2016

See the full list here In case you missed it, ATTN: was just named the "Best New Publisher on Social Media" for 2016 by NewsWhip. In their rankings of the best publishers on Facebook and Instagram for 2016, Whippies were awarded based on consistently high engagement, content experimentation and overall success. In...
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Insights

ICYMI: ATTN: Ranks #1 in Average Views per Video for Second Month in a Row with 3.8 Million

In case you missed it, Tubular Labs released their October 2016 rankings yesterday, and ATTN:, once again, ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of 3.8 million, ATTN: ranks first amongst the Top 50...
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Company

Tribune Expands Digital Footprint, Partners With One of the Fastest Growing Digital Media Companies

Tribune Media Company (NYSE: TRCO) and ATTN: today announced a strategic partnership that significantly expands Tribune’s reach with audiences who rely primarily on content viewed on social and mobile platforms to stay informed. Tribune also announced an investment in ATTN:, the issue-driven media company reaching millions of people every day...
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Company

Tribune Media and ATTN: Announce Strategic Partnership and Investment

Tribune Expands Digital Footprint, Partners With One of the Fastest Growing Digital Media Companies Los Angeles, November 16, 2016 —Tribune Media Company (NYSE: TRCO) and ATTN: today announced a strategic partnership that significantly expands Tribune’s reach with audiences who rely primarily on content viewed on social and mobile platforms to stay informed....
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Partnerships

ATTN: Video with Netflix Number One on Brandtale

ATTN:’s recently released "America Versus" video, created with Netflix, is currently the Number One video on Brandtale’s leaderboard. The video (below) is a branded version of one of ATTN:’s most successful formats and compares criminal punishment in America versus criminal punishment in Germany. ATTN:’s "America Versus" series outperforms all other formats by 4.5 times. The...
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Insights

ICYMI: ATTN: Number 1 in Average Video Views According to Tubular Labs

In case you missed it, Tubular Labs released their September 2016 rankings yesterday, and ATTN: ranked number one in the V30 category which measures average views per video in the first thirty days on Facebook. With a V30 of over 3 million, ATTN: ranks first amongst the Top 50 Media...
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Partnerships

HBO, BILL MAHER and ATTN: Partner to Animate ‘New Rules’

HBO, BILL MAHER and ATTN: have partnered to release an animated 'New Rules', Bill Maher’s editorial segment from his weekly HBO primetime show. The video, released today on ATTN:, was written and recorded by Maher, and the original animation was done by ATTN:’s in-house animation studio. Watch the video here: In his...
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Editorial

ATTN: Launches '3 Minutes' Voter Registration Video Campaign with Mary J. Blige, Snoop Dogg, Usher and Constance Wu

ATTN: is excited to launch the "3 Minutes" video campaign, an initiative aimed at encouraging voter participation. Registering to vote takes less than "3 Minutes" and can make a huge impact. We're asking: What do you have "3 Minutes" for? ATTN: is releasing a series of videos highlighting critical issues facing...
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Partnerships

ATTN:, Apple Music and The Black Eyed Peas Bring Back "Where’s the Love?"

After a five year hiatus, the Black Eyed Peas have reunited to help communities in crisis via a transformation of their 2003 #1 breakthrough hit “Where's The Love?” into "#WHERESTHELOVE”.   Check it out here:       Credited as The Black Eyed Peas Ft. The World, the song and accompanying video campaign calls for...
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Insights

ATTN: Insights Report: ATTN: Reaches 400 Million Monthly Video Views

ATTN: reached a new metric milestone in the month of August with over 400 million video views. The views came mainly from videos released on ATTN:’s two Facebook pages, as well as on our website and other social platforms like Instagram and Snapchat. Some of August’s highest performing videos included this...
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Partnerships

ATTN: and Spotify Partner on New Animated Series "Deconstructing"

Series Premieres August 11th with Three Episodes Exploring the Roots of Musical Culture   Spotify and ATTN: today announced the premiere of “Deconstructing”. The entertaining animated series, which explores how music is shaped by political and social forces in culture, will highlight everything from the impact of fan girls in feminism, to...
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Insights

ATTN: Insights Report: ATTN: Reaches 300 Million Monthly Video Views

ATTN: reached a new metric milestone in the month of June with over 300 million video views. The views came mainly from videos released on ATTN:’s two Facebook pages, as well as on our website and other social platforms like Instagram and Snapchat. “Everyone at ATTN: is humbled by the growth...
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Insights

ATTN: Insights Report: ATTN: Reaches 200 Million Monthly Video Views

ATTN: reached a new metric milestone in the month of April with 200 million video views. The views came mainly from videos released on Facebook. This month, ATTN: launched a new Facebook page called ATTN: Video, in addition to ATTN:’s main Facebook page. ATTN: will continue to release both written...
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Editorial

ATTN: Films First Original Short Documentary Series "Marijuana Refugees"

ATTN: launched its first original short documentary series today titled Marijuana Refugees. The series, written and produced by ATTN:, is shot live-action across the country as ATTN: reporter Kyle Jaeger uncovers true stories of people whose lives are being helped by medical marijuana. When traditional medications failed, these families uprooted their...
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Insights

ATTN Insights Report: ATTN: Reaches 100 Million Monthly Video Views

ATTN: reached a new metric milestone in the month of February with 100 million video views. The views came mainly from videos released on ATTN:’s Facebook page, however, ATTN: also releases video content on its website and other social platforms. “We’re thrilled to have reached 100 million video views last month,”...
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Company

ATTN: Closes New Investment

ATTN: is pleased to announce we've closed an $18 million investment to expand our editorial, technology, and audience development resources so we can better inform and empower the next generation of media consumers to make a social impact. This financing round will allow us to program our content onto new platforms,...
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Editorial

ATTN: Launches New Video Format "America Versus"

ATTN: debuted a new, original video format today called "America Versus" where we compare policies in the U.S. with other countries around the world to highlight the ways in which we can improve things domestically. The first video in the series, comparing school lunches in the United States with school...
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