Justice

ASOS Faces Backlash Over Controversial Caption on Instagram

Clothing retailer ASOS inadvertently unleashed a war of the words when it labeled a woman on their Instagram page as "plus-size."

 

A photo posted by ASOS (@asos) on

To put it simply, people freaked out.

The page was flooded with comments like "How ridiculous that this women is considered ‘plus size.’ What a world we live in."

ASOS instagram

ASOS Instagram

ASOS Instagram

ASOS Instagram

ASOS Instagram

ASOS tried to appease their angry fans and made things even worse.

They removed the "plus size" caption and replaced it with "asosModel and travel film-maker @NaomiShimada is all over this season’s fave ASOS slip dress. #AsSeenOnMe." But they really messed up when they explained why they did that:

ASOS Instagram

By referring to "plus-size" as a "whack term," they wound up offending even more people, people who argued that there's nothing wrong with the term "plus size."

ASOS Instagram

ASOS Instagram

And some pointed out that by removing the "plus-size" wording, it made ASOS look as though they thought it was "sending a signal that large = bad."

ASOS Instagram

"You can see the culture of hate/self-hate we're up against," the commenter writes, "so give your Curve customers some actual support." (Curve is ASOS's term for "plus-size.")

ASOS has some thoughts on the debate:

ASOS Instagram

But then yet another voice points out that perhaps the issue isn't the term "plus-size" at all, but that ASOS was labeling this particular woman as "plus-size" that was so outrageous:

ASOS Instagram

Perhaps this one comment puts it best:

ASOS Instagram

[H/T Yahoo!]

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