Interracial Families Respond to Racist Reactions to Old Navy Ad

May 3rd 2016

Alex Mierjeski

Families are posting pictures of themselves on Twitter in response to the racist backlash over an Old Navy commercial featuring an interracial family.

The ad, which was posted over the weekend, garnered swift condemnation from the so-called "alt-right" movement, which decried the clothier for promoting miscegenation — or, parents of different races having children together.

But interracial families were apparently not having any of it, turning to the microblogging site to counter the racist responses with intimate family portraits.

Jack McCain, the son of Arizona Senator and erstwhile presidential candidate John McCain, was among those who spoke out against the ugly reactions.

"I hope this one burns too, you ignorant racists," a follow-up tweet read.

ATTN: reached out to Old Navy for comment on the responses the ad received, and will update when we hear back.

Whereas the offending ad likely slipped by on most people's feeds without giving rise to a second thought — much less a racist one — it apparently struck a nerve among adherents of alt-right ideology, which saw it as "anti-white propaganda" promoting "racial genocide."

As ATTN: reported over the weekend, these sorts of racist responses to commercials featuring interracial families are nothing new. General Mills, maker of Cheerios, felt similar heat in 2013 from the alt-right after it released a commercial showing an interracial family sitting down to eat cereal together. According to one Pew study, younger Americans, about 88 percent, say they would support a family member marrying someone of a different race or ethnicity. That percentage drops, however, among older crowds. 

Along with posting pictures in response to the racist reactions, Twitter users summed up the debate concisely: