It was a windy day when Kate Middleton, Duchess of Cambridge, and Prince William paid their respects to slain Indian soldiers at Amar Jawan Jyoti in New Delhi, India. Despite the solemnity of this occasion, the Times of India just couldn't help but point out that when Kate Middleton's white dress caught a breeze, the Duchess resembled Marilyn Monroe at her most iconic.

Yes, this was their cover story. The Royal Couple goes to pay their respects to the country's dead soldiers, and India's largest selling English-language daily decides to go with the angle of "yes, but how can we make this sexy?"

The sexualized reporting received a huge backlash on Twitter:

Unfortunately, the U.S. media followed the Times's suit.

Several American outlets also spun the story to put the focus on Kate Middleton's unruly attire.

It's not the first time that the Times of India faced backlash for objectifying women.

In 2014, Indian actress and model and all-around Bollywood icon Deepika Padukone got into a Twitter feud with the paper when they tweeted a photo of her (shot from above) wearing a scooped neck dress and accused her of putting on a "cleavage show."

She went on to tweet:

Padukone got an immediate outpouring of support from Twitter and leaders in her industry. Times of India tried to remedy the situation by tweeting, "It’s a compliment! You look so great that we want to make sure everyone knew! :)" and then deleting that tweet almost immediately.

To add gasoline to their fire, they published an open letter to Padukone titled "Dear Deepika, Our Point of View..." and went on to make statements like this one:

Deepika, just for the record, we do not zoom into a woman's vagina or show her nipples. As a newspaper, we take every care to ensure that we pixelate them if they show up in a picture, but your cleavage is as sexy as Shah Rukh Khan's '8-pack' abs.

They topped off their letter with many photos of the actress's cleavage.

So while it isn't shocking that TOI would treat the Duchess of Cambridge this way, one hopes that they would have learned their lesson.

Kate Middleton's coverage is part of a larger media problem.

When it comes to news reporting, there seems to be a double standard when the person being covered is a woman. It was pointed out that when Prince William's shirt was hoisted up by the wind during the ceremony, no one thought to call him out on his "Marilyn moment." Women are frequently sexualized, even in situations like Kate's, where it is completely inappropriate and irrelevant to do so. The bias has been called out in the world of sports and ATTN: has previously reported on how the media focuses on female athlete's looks and physique as opposed to their athletic abilities. This kind of treatment is rare for male athletes who receive little to no comments about their appearance and gender.