When it comes to body positivity and body acceptance in the fashion industry, it's pretty much been a women's game. But now, thanks to one famous modeling agency, plus-size male models have a chance to break down stigmas about their weight and finally enter the fashion world.

Recently world famous IMG models launched its first-ever plus-size male model division called Brawn, according to the Huffington Post. Not only that, but the agency also signed, Zach Miko, the brand's first-ever plus-size male model.

Mike is 6 feet 6 inches with a 40-inch waist and a lot of modeling experience. Before securing a modeling spot with IMG Models, the model/entertainer appeared on Target's website as a model for the big and tall line for Mossimo Supply Co. in 2015, according to WWD.

"Being a man of size, I never imagined for a minute that this would be a possible career," Miko told Buzzfeed.

"The Brawn division is going to open up the fashion world to the every-man," Miko said. "Fashion is ever-changing, but more importantly it is ever-evolving."

The decision to include plus-size male models comes right at the time when more fashion outlets are embracing more inclusive, body positive messages. For example, earlier this year, plus-size model and body activist Ashley Graham became the first size-16 model to grace the cover of the Sports Illustrated — a magazine notoriously known for its tall and slender models.

And as ATTN.com previously reported, Aerie, American Eagle's lingerie line, received praise after a plus-size model, Barbie Ferreira, appeared in a number ads for #AerieReal campaign.

"The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men," president of IMG Models Ivan Bart told WWD.

And although many women have struggled with body issues and societal beauty expectations, the same can be said about young men. A 2014 study reported by The Atlantic found that 18 percent of boys are highly concerned about their weight and physique.

Bart understands firsthand how difficult it can be to struggle with weight and body image, telling WWD how defeating it was not to see his size represented in a department store.

"I want every man in America to say, 'I can do that' when they see Zach," Bart told WWD.

ATTN: reached out to Miko for comment but did not receive a response in time for publication.