These Whole Foods Oranges Are Going Viral for the Absolute Worst Reason

March 4th 2016

Lucy Tiven

While Whole Foods boasts a steeply-priced sustainable ethos, the brand's ethics have repeatedly come into question. On Thursday, Twitter user Nathalie Gordon tweeted a damning image of peeled oranges in plastic containers in the produce section of a California store, the Huffington Post reported.

As ATTN: has previously reported, plastic has a hugely detrimental impact on the environment. Gordon explained that it is ridiculous for the store to waste plastic on covering produce when its natural covering serves virtually the same purpose. One Twitter user responded to Gordon's tweet with an images of bananas in unnecessary plastic packaging from the European grocery store Billa.

Another user posted an image of plastic-wrapped oranges at a Miami hotel.

Whole Foods responded to the #OrangeGate controversy on Thursday, tweeting the following at Gordon:

However, the company was apparently not able to curb the #OrangeGate backlash. The Independent posted a poll about the debacle on Friday, and the publication found that readers unanimously condemned wrapping oranges in plastic. Gordon tweeted the results:

Gordon's photo was retweeted over 68,000 times and liked over 67,000 times by Friday afternoon.

The Dark Side Of Whole Foods.

This isn't the first time "America's Healthiest Grocery Store" has come under fire. As ATTN: has previously reported, the grocery giant faced an onslaught of public criticism for using prison labor in October 2015 and subsequently stated that it would cease selling products produced or processed by inmates.

The company faced a series of other controversies in 2015. PETA sued Whole Foods in September 2015 for allegedly lying to customers about how animals were treated at the company's meat suppliers, according to the Fiscal Times. The company was also caught overcharging for packaged goods priced by weight in New York Stores back in June 2015, CNN reports.

"Our inspectors tell me this is the worst case of mislabeling they have seen in their careers," Julie Menin, the commissioner of the New York City Department of Consumer Affairs, told CNN Money.