Penningtons' "I Won't Compromise" Campaign Video Blasts Myths About Plus-Size Women

January 17th 2016

Kylie Cheung

This week, Penningtons, a clothing store for plus-size women, released an ad countering the stereotypes about "why plus-size women shouldn't do yoga." The video featured Dianne Bondy, a plus-size yoga teacher, effortlessly going through a series of beautiful and complex poses.


On Facebook, the video has received more than 1,403,000 views since it was posted on Thursday by Ads of the World, and earned praise from Tess Holliday, a vocal plus-size model.



This is so amazing. Well done Penningtons! Fat babes doing epic things!

Posted by Tess Holliday on Saturday, January 16, 2016


The video is a part of Penningtons' "I Won't Compromise" campaign, which is a body positive movement "that celebrates doing what we love, wearing what makes us feel good, and being who we are without compromise," according to Penningtons' blog.

"As advocates for body diversity and size acceptance, we at Penningtons want to work with you to create a new convention: that beauty, strength, and confidence come in different sizes, shapes, and heights," the blog post says. The post also points out the unfortunate reality that society is "still filled with stigma, stereotypes and unrealistic expectations."

Too many people's ideas and expectations of women's physical abilities are based solely on women's body types. And while society often demands that plus-size women exercise out of shame for their bodies, when they do engage in fitness and exercise like yoga, they're often derided and discouraged.

The video by Penningtons shows only a few of the prejudiced, demoralizing things plus-size women often hear as they try to exercise, or in this case, do yoga.