If You're a Man and You Like 'Girly' Drinks, These Products Insult You

January 13th 2016

Taylor Bell

Have you ever heard of the "Mantini?" Or what about a "Brosé?" How about "Chard shots?" They're names that men use to describe drinks like the martini, Rosé and Chardonnay. And although renaming these alcoholic drinks might be a fun and clever play-on-words, it might be reinforcing homophobia.

Related: Your Understanding of Gender Might be Wrong. Here's Why

Just think, why do men rename drinks in the first place? Drinks aren't inherently designed to be gender-specific. A good glass of Rosé can be enjoyed by both males and females. So what you drink can't possibly be a measure of your masculinity or reflect your sexual orientation? Can it?


A photo posted by Louis Hastie (@loui_hastie) on

It turns out society associates certain drinks with femininity or masculinity. For example, AskMen put together a top 10 list of drinks "real men don't order." The list was complied with answers from AskMen readers. At the top of the list were sweet, flavored drinks such as a Cosmopolitan, alcoholic soda, Appletini and Malibu and Diet Coke. On why a man should stay away from drinking a Malibu and Diet Coke, AskMen readers wrote this:

"Malibu, as a rule, is a horrible beverage. Diet Coke, moreover, is a soda for weight-conscious administrative assistants. The two together are like a typhoon of emasculation. If you absolutely must, yes, have your girlfriend order it for you."

But still, why would it be considered emasculating to order a Malibu and Diet Coke? After all, it's a beverage. But the type of taboo surrounding it shows that the social construct of masculinity is part of the problem.


A photo posted by crabbuttlee (@crabbuttlee) on

Traditional masculinity

Associate professor of sociology at University of California, Irvine Catherine Bolzendahl previously told ATTN: that masculinity is defined as whatever femininity is not. So, traditionally, to be considered masculine, men are expected to do the exact opposite of women according to Bolzendahl. If a woman likes pink, then a man should not like pink. If a woman cries, then a man should not cry. In the case of alcoholic beverages, if more women like cosmopolitans then by nature, men shouldn't.

In this way, traditional masculinity doesn't fall on a spectrum, which would explain some men's need to create distinctions between male and female drinks. One way to do that is to rename them or offer a male equivalent.

For instance:

Adam Carolla's Sangria Mangria drinks


Pronounced man-can. If you don't like the elitist feel of a wine glass, try a Mancan. As ATTN: previously reported, Mancan is a beer can filled with wine that you can pop open, chug down and take with you anywhere.


A photo posted by MANCAN wine (@mancanwine) on


A photo posted by MANCAN wine (@mancanwine) on

Masculinity and homosexuality

A 2014 study found that people are still inclined to view heterosexuality as more masculine than homosexuality.

In the study researchers asked 158 participants to evaluate a fictional man. "At times he was described as heterosexual and sometimes homosexual, and sometimes single and sometimes married.The researchers found that the man was evaluated as most manly when he was both heterosexual and married."

According to another study published in the National Center for Biotechnology Information, gay men are not held to strict gender norms so they are socially allowed to be more feminine.

"Gay men are seen to break from traditional masculinity ideology mainly because of their affectional and sexual orientation," the study said. "Consequently, the general perception is that gay men are not masculine." In this way, creating male versions of drinks is not only about defending your masculinity but also intentionally distinguishing yourself from homosexuality.

Effects of traditional masculinity

Being held to a rigid form of masculinity is what inspired the hashtag #MasculinitySoFragile in September. The trending hashtag became a way for people to discuss how "social norms affect masculinity," according to the Huffington Post.