Destroying Every Fashion Stereotype, One Campaign At A Time

January 6th 2016

Taylor Bell

Recently actor Jaden Smith, son of Hollywood actor Will Smith, took the internet by storm when he appeared as the face of a womenswear fashion campaign for Louis Vuitton. His appearance sparked conversation about gender fluidity, gender stereotypes and changes in fashion.


A photo posted by Jaden Smith (@christiaingrey) on

In fact, Jaden has tackled the issue of gender fluidity and defying gender norms before. He has been a long advocate for genderless attire and has previously stepped out in women's clothing, according to Out magazine. For example, last year he went to prom with "Hunger Games" actress, Amandla Stenberg as her prom date and wore a dress.


A photo posted by ? (@nicolasghesquiere) on

He's also tweeted about his shopping trips to buy women's clothing.

Aside from Jaden, the fashion world has always taken chances on what's considered socially unique and unacceptable. In some of these more recent campaigns you can see a spirit of inclusiveness, and some unexpected faces.

Andreja Pejic


A photo posted by Andreja Pejic (@andrejapejic) on


A photo posted by Andreja Pejic (@andrejapejic) on

Pejic is a transgender woman and model from Australia. Before her gender reassignment surgery in 2011, Pejic rose to fame as an androgynous model who appeared on runway shows and campaigns for noted fashion designers Marc Jacobs and Jean Paul Gaultier. Over her career she has starred in campaigns for Elle, Style magazine, Kenneth Cole, DKNY, GQ magazine and MCM. In 2015, she became the first transgender model to be profiled in American Vogue.

As more transgendered models strut onto the fashion scene, New York opened its first transgendered modeling agency in May 2015, according to the Atlantic.

Related: Vogue UK Editor: Stop Blaming Skinny Models for Low Self-Esteem

Kristina Pimenova

The 10-year-old Russian supermodel has been called the "most beautiful girl in the world." Although she has appeared in campaigns for Vogue, Armani and Roberto Cavalli the young model has been at the center of controversy because of her age. Some fear that Pimenova is being too sexualized, others worry that she is being judged too harshly for her age, Jezebel reports.

Last year the fashion world came under fire when a 14-year-old female model became the face of Dior. The decision to include a young teenager in a high fashion campaign sparked debate in the fashion world about hiring young models. In 2013, New York passed a law that identified minors as child performers and thus, must have easier work loads, according to the New York Times.

Related: The Age of This Model Is Causing Major Controversy

Joan Didion for Celine

In January 2015 French fashion house Celine received a lot of attention when it featured 80-year-old author Joan Didion in its spring 2015 campaign. The ads quickly went viral and caught the attention of the New York Times, Forbes and The Atlantic, according to AD Week.Other brands followed suit.

Iris Apfel for Kate Spade and Alexis Bittar

Designers Kate Spade and Alexis Bittar featured 93-year-old style icon Iris Apfel in their respective campaigns.

Iris Apfel for Kate Spade

Iris Apfel for Alexis Bittar

Iris Apfel for Alexis Bittar

Related:Cara Delevingne Shares The Dark Side Of Modeling

Plus-size models in Sports Illustrated swimsuit edition

The swimsuit edition of the magazine has had a long standard of featuring thin models. But for the 2015 issue, Australian model Robyn Lawley became the first plus-size woman, along with fellow plus-size model Ashley Graham, to appear in the magazine, according to USA Today. The magazine also named Lawley as one of many rookie models to look out for. Graham was featured in an advertisement for a bathing suit company that run inside the magazine.

@si_swimsuit we shot this at Jackson Hole, and holey moley this place was unreal!!! #siswim

Posted by Robyn Lawley on Thursday, March 19, 2015

We couldn't be more proud of our #CurvesInBikinis with Ashley Graham in this year's Sports Illustrated Swimsuit Issue! See the campaign at http://bit.ly/CurvesInBikinis

Posted by swimsuitsforall on Wednesday, February 4, 2015