Justice

This Powerful PSA About Domestic Violence Went Viral

December 16th 2015

By:
Taylor Bell

A powerful video about sexual abuse and domestic violence went viral. 

This public service announcement, created by Care Norway, is a five-minute video with a message for fathers, asking them to take responsibility to end a culture that is planting the seeds of sexual assault against women.

CARE Norway #DearDaddy PSA

The ad features the voice of an unborn child speaking to her father, explaining all of the difficulties that she will have to face as a girl.  

"Dear Daddy, I just wanted to thank you for looking after me so well, even though I am not yet born. I know you already try harder than Superman, and you might even let mommy eat sushi. But I need to ask you a favor. Warning. It's about boys. Because you see, I will be born a girl, which means that by the time I'm 14, the boys in my class will have called me a whore, a b**ch, a c***t and many other things.

But the narrator points out that her father probably said the same things:

Perhaps, you did the same when you were young, I’m sure you didn’t mean anything by it. Still, some of the other people won’t get the joke.”

And then she reminds him of the terrible consequences of these "jokes."

“No wonder I’m raped when I’m 21. Twenty-one and on my way home in a taxi driven by the son of a guy you went swimming with every Wednesday. The guy who told insulting jokes but, of course, they were only jokes, so you laughed. Had you known that his son would end up raping me, you would have told him to get grip. But how could you know? He was just a boy telling weird jokes and in any case, it wasn't your business. You were just being nice. But his son—raised on these jokes—becomes my business. 

Then, the scene changes and cuts to a young girl who appears to have found "Mr. Right," a man—just like her father—who seems to love her and care for her. The narrator is in bliss, but things don't stay that way for long.

Related: Researchers Just Confirmed a Controversial Sexual Assault Statistic

"But one day he stops being Mr. Perfect, and I don't know why. Wait, am I overreacting? One thing I do know is that I am not the victim type. I am raised to be a strong and independent woman. But one night, it's just all too much for him...so he calls me a 'whore,' just like you called a girl in middle school a whore once."

CARE Norway #DearDaddy PSA

And within seconds, her happy ending turns into a dark tragedy. The man she's in love with hits her, and she searches for the answers to explain why. 

"I mean, I am way out of line. I mean, I can really be a b**ch sometimes. But we're still the greatest couple, and I'm so confused because I love him, and I hate him and I'm not really sure I did do something wrong. And then one day, he almost kills me, and it all goes black. 

Related: This Powerful Video Shows The Real Cost Of Sexual Assault

At the end of the video, the narrator makes one, final plea to her father to end the sexist language that often validates the vicious cycle of domestic violence. 

"Dear Daddy, this is the favor I ask. One thing always leads to another so please stop it before it gets the chance to begin. Don't let my brothers call girls 'whores' because they're not and one day some little boy might think it's true."

CARE Norway #DearDaddy PSA

According to the RAINN, four out of five sexual assaults are committed by someone known to the victim and 44 percent of sexual assault victims are under 18.