Carl's Jr. Has Now Managed to Be Sexist and Racist

September 30th 2015

Laura Donovan

It's no secret that Carl's Jr. includes scantily-clad women in ads, but the burger chain's new Tex Mex Bacon Thickburger "Borderball" commercial manages to be both sexist and racist.

The latest ad opens as most commercials for the burger chain do: with a pair of beautiful women in bikinis. One woman is blond and bears the word "Tex" on her bikini bottom, and the other woman is Mexican and has "Mex" plastered on her rear end.

Carl's Jr. Tex Mex Bacon Thickburger "Borderball" Commercial

"Black Angus beef and bacon?" the blond woman says with a burger in hand. "So Tex."

"Fire roasted peppers and onions?" the Mexican female says, tasting the burger herself. "It's Mex."

Because they can't agree on whether the burger is Tex or Mex, the ladies duke it out in a volleyball "Borderball" match, which entails Texas women and Mexican women competing against each other. Two men watching the game contemplate telling the women that the burger they're eating is Tex Mex and not just one or the other. The men choose to wait before they reveal this information to the women, as they want the ladies to continue running around in beachwear.

A Carl's Jr. spokesperson told the Daily Mail in a statement that the ad was in no way an attempt for the brand to delve into an immigration debate as some believed.

"Our new ad for the Tex Mex Bacon Burger is not a political statement," the spokesperson said. "It is simply a fast food ad, and, like all of our ads, the premise helps to paint a picture about the food. If a connection was made between the ad and politics – it was certainly not our intent."

Immigration is a major part of the 2016 election debate, and Republican candidate Donald Trump has come under fire in recent months for his comments about Mexicans and claiming that he will build a wall to keep undocumented immigrants out of the U.S. should he be elected into office next fall.

Model Kara Del Toro, one of the women who stars in the ad, told Fox News in a TV interview that she does not think the ad is offensive although it has received backlash for using the immigration debate to sell burgers.

“I don’t think it goes too far," she said. "I think it’s really sexy, and I think it’s playing up on what’s going on politically right now with immigration. I think it was a bold move for Carl’s Jr. I love it, and they did the butt slapping scene in slow motion. So, it was pretty hot.”

For more on sexy depictions of women in advertising, watch ATTN:'s recent video on the matter:


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Posted by ATTN: on Tuesday, September 15, 2015