Viral Facebook Post Exposes the Problem With These $425 Jeans

April 26th 2017

Thor Benson

Many news stories and people online have been calling out Nordstrom this week for selling very expensive jeans, but not just any jeans.

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The $425 jeans look like they're covered in dry mud and if that sounds ridiculous to you, then you're definitely not alone.

"This morning, for your consideration, I offer further proof that our country’s war on work continues to rage in all corners of polite society. Behold the latest assault from Nordstrom’s," Mike Rowe wrote on Monday in a viral Facebook post.

The "Dirty Jobs" host pointed out that these extravagantly-priced jeans were made to look like they were worn by someone who does a "dirty job" but will likely be worn by someone who doesn't even know what it's like to do a dirty job. His post has been shared over 15,000 times, with many people seemingly agreeing with his perspective.

"To paraphrase: 'They value work but not authenticity.' I think you just described what's wrong with a lot of things today, Mike," a one person wrote in a comment on the post. "These pants are the hard-work equivalent of a participation trophy."

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Rowe goes on to encapsulate what's truly wrong with selling jeans that look like a working class person wore them for such a high price.

"But forget the jeans themselves for a moment, and their price, and look again at the actual description," he wrote. "'Rugged Americana' is now synonymous with a 'caked-on, muddy coating.' Not real mud. Fake mud. Something to foster the illusion of work. The illusion of effort. Or perhaps, for those who actually buy them, the illusion of sanity."

While the United States may have a reputation as a rough and tumble country where hard working Americans sweat for their dollar, that's become less and less true every passing year. As Donald Trump pointed out during the election and since taking office, blue collars jobs in manufacturing and labor have gone away in large numbers in the past decade.


However, that's largely because of automation, not immigrants or other factors that are often blamed. As Rowe pointed out, these jeans highlight another illusion of hard labor that many elite Americans like to represent because it's trendy.

Check out his full Facebook post below.