"If body hair offends you, you will want to keep scrolling."

That's how fitness blogger Morgan Mikenas began one of her many viral Instagram posts, because Mikenas is unashamed of her body hair and hopes other women can see her as an example for how to embrace their own — if they want to.

"I'm fully aware that my body hair is clearly visible in this picture, and that's the whole reason I posted it."

As she continues in her caption the above photo, "I have been getting beautiful emails from females who I inspired to stop removing their body hair and have helped send them on their journey of self love. For that reason, I refuse to stop sharing my natural self. So if that is a problem, go ahead and unfollow me!"

But after Mikenas posted that photo on February 1, a surge of supportive comments flooded her feed. So on March 6, she posted a video titled "Why I Don't Shave," adding, "the purpose of this video is not to shame people who do shave, I just want to speak on how its helped me become more comfortable within myself, and maybe inspire others to do something that makes them feel confident."

As she explains in her video, (transcribed by Revelist), the main reason she stopped shaving was because it "took so much time. It took up so much of my time to get in the shower and have to shave everything and then wash my hair and then wash my body. One day I was like, 'why am I doing this anymore?'"

She mentions that by simply by having hairy legs, she's challenging peoples' preconceived notions about gender — down to the kindergartners she works with.

"[They say] 'Eww, you look like a man. You didn't shave. What does that say if that is how these kids are being taught? I've even seen children in childcare, in the third grade, who are shaving their legs ... I just think it's unfair to people that think they have to be in this culture norm. You should just do whatever makes you feel good."

Mikenas isn't the only woman fighting against body hair expectations.

In June 2016, a hashtag originating in France (#LesPrincessesOntDesPoils) went viral. Women were posting photos of their body hair, with the hashtag that translates to "#PrincessesHaveHair."

Adele Labo, who was 16 at the time, told ATTN: via email why she created the digital movement: "What inspired me to create this hashtag was the help it could represent for many girls, the help for them to be confident with their own body and with their hairs."

But, like Mikenas, Labo isn't insisting all women stop shaving. It's about giving confidence and support to the women who don't want to shave their hair. Like Mikenas says, "just do whatever makes you feel good."

[H/T Revelist]