Adidas took a celebratory pro-LGBT stance on Sunday, when the sneaker company posted an image of a lesbian couple wearing matching pink sneakers in a Valentine's Day Instagram post.

Instagram/Adidas - instagram.com

The post was captioned, "The love you take is equal to the love you make," and it earned the applause of many commenters, who proudly shared their own gay and lesbian relationships.

Instagram/Adidas

Instagram/Adidas

But some people weren't as happy with Adidas' message.

Instagram/Adidas

Instagram/Adidas

Instagram/Adidas

Instagram/Adidas

The brand responded to the firestorm of homophobic criticism perfectly—with a hand wave and kiss emoji.

Pro-LGBT commenters stepped in to voice their support for Adidas and slam the inflammatory homophobic remarks.

Instagram/Adidas

Instagram/Adidas

Other objections were more strongly worded:

Instagram/Adidas

Adidas' Instagram post drew over 106,000 comments and 200,000 likes by Monday evening.

Despite some homophobic commenters' stated preferences for Nike over Adidas, Nike has also openly supported the LGBT community. The brand released the pride-themed #BeTrue line of shoes in 2013.

Nike also hosts a yearly LGBT sports summit.