One of my earliest memories involves my childhood friend's mom telling me that "beauty hurts," and the older I become, the more I understand it. Women require a lot of maintenance to appear well-manicured and done up at all times, and they often need more time to get ready in the morning. Now that summer is here, women are not only mauled with bikini body articles on the Internet, but forced to shave their legs and armpits more frequently as they don less restrictive clothing.

Some women, however, are choosing to forgo the annoying daily task of armpit shaving this summer. Xiao Meili, a Chinese women's rights activist, is garnering lots of attention for fighting the notion that women must be hairless by asking for females to send over photos of their armpit hair for a contest.

“Men have more freedom in terms of what to do with their bodies,” Ms. Xiao told The New York Times. “I’m not calling on everybody to grow underarm hair. I’m just saying if some people don’t want to shave, the rest of us should not think their underarm hair is disgusting, unhygienic, uncivil or not feminine enough.”

Famous women have also embraced this look. Earlier this month, "Girls" star Jemima Kirke made headlines for showing off her underarms at the 2015 CFDA Fashion Awards. When others took note of this, Kirke posted on Twitter:

Last month, singer Miley Cyrus put her own armpits on display on Instagram:

It seems many women are responding well to the increased support of female armpit hair. Here are some great Twitter reactions to the trend:

This video will give you more insight into how beauty standards for women are changing: